We find ourselves at the grocery store analyzing bottles, looking for the coolest label, the oldest vintage, or some of us don’t care what-so-ever and just pick the cheapest one we can find. All of this comes down to marketing, which means everything. There are a myriad of differences in the wine world that define or signify good wine, most of which come from the vintner (winemaker) or the wineries themselves. Each winery has a different story of how they do things and why they are better than everyone else. Myths in wine have risen out of the creative marketing and the stories each winery will tell about their product, but others come straight out of the bottle. There are a series of misnomers and rather dimwitted myths out there that can lead people to the wrong conclusions about wine and wine knowledge in general.